This week, Noureddin Chahrour tamed three dragons on CBC’s Dragons’ Den − securing a $90,000 investment in exchange for 30 percent of his startup, Adrenalease Inc.
The recent University of Toronto grad entered the Den asking for $60,000 in exchange for a 20 percent stake in his company and its flagship product: the posture performance shirt. Ideal for athletes, the shirt also provides a passive and adjustable solution for anyone who slouches during everyday activities, he told the Dragons in the episode which aired on Nov. 18.